Bob Guccione Jr. Reveals What Happened During Jessica Biel's Nude 'Gear' Cover Shoot

Bob Guccione, Jr. is the founder of Gear magazine — the publishing house responsible for Jessica Biel’s infamous first sexy photo.

“She came to us through her people,” he told us. “She wanted to look like a sexy adult…she knew that was going to kill her career if she stayed with [the good girl image]…she wanted to be a Bond Girl.” 

In this interview, Guccione tells us what happened during Biel’s shoot and whether he thinks there’s a success formula in the publishing industry.


Produced by Business Insider Video

Don’t Miss

Publisher Tells Us What He Learned From His Dad — The Founder Of Penthouse

Something Inspirational Is Happening In New York’s Most Storm Damaged Community

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.