Photo: Flickr/Jarrett Campbell
A German ad agency, Sassenbach, thought it had a “wind and weather-proof” plan to promote BMW’s Mini Cooper, the BBC reports.The firm used Berlin’s Free University Met Institute’s “Adopt a Vortex” scheme to rename a coming cold snap “Cooper” within Germany.
It seemed like genius — costing the company just 229 euros. Mini Cooper fans were invited to follow the cold front’s progress.
Unfortunately the cold snap was more than they had bargained for, and so far at least 112 people have died.
BMW has apologized but said “you cannot tell what a weather system will do”.
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