German competitors BMW and Mercedes have been neck and neck for a while now.
But in June, BMW edged out Mercedes in U.S. luxury sales. Bloomberg’s Mark Clothier reports:
Monthly deliveries for the BMW AG brand climbed 6.5 per cent from a year earlier to 32,176 cars and sport utility vehicles. Daimler AG’s Mercedes posted a 5.8 per cent gain to 28,044, also a June record.
BMW holds a 3,653-vehicle lead over Mercedes, which won the annual title in 2013 and lost it to the Munich-based brand last year. Luxury brands benefited as U.S. auto sales capped their best first half in a decade and as less-expensive models such as BMW’s $US32,950 3 Series and Mercedes’s $US31,500 CLA-Class broadened their appeal with younger buyers.
“There’s no better follow-up to a record May than a record June with the numbers showing a consistent momentum for BMW as the year reaches the half-way point,” said Ludwig Willisch, President and CEO of BMW North America, in a prepared statement.
“It’s clear the U.S. is more in love with light trucks than ever before and the hardest part is supplying the demand. At the same time, I am delighted to see MINI gaining more traction as model availability continues to increase.”
Bavaria-based BMW isn’t the only company to benefit from American’s love of trucks and SUV’s. Ford had to cut its summer break short in order to keep up with U.S consumer demand.