The first time I ever used Blue Apron was in 2015, just days after it was valued as a $US2 billion company. Today, Blue Apron plans to raise up to $US586.5 million in its initial public offering — giving it a valuation upwards of $US3.18 billion. Blue Apron is supposed to make cooking easier, but my personal attempt with the service turned out to be a stressful experience.
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