Want to see best supporting actor Javier Bardem’s haircut in all of its HD glory? You’re not alone. “No Country for Old Men” got 9.8% of its sales from Blu-ray discs in the first five days of its March 11 DVD release.
That’s a huge improvement from the not-long-ago hi-def format wars between Sony (SNE) and Toshiba, when just 2% to 3% of disc sales were in either format. Meanwhile incredibly great, Oscar-winning movies are one thing, but turns out Blu-ray buyers really like crappy action movies based on video games: “Hitman” got 12.6% of its first-week sales from Blu-ray.
Business Insider Emails & Alerts
Site highlights each day to your inbox.