Check Out The New Bloomberg TV!

Remember the old Bloomberg TV?  The jam-packed bottom-of-screen crawler with so much data that you could never understand a thing?  The boring deeply serious interviews that you certainly felt you should watch but never had time to? 

That was the OLD Bloomberg TV.

This morning, the new Bloomberg TV held a segment (embedded below) with Doug Burns, former federal prosecutor, and Dan Colarusso, managing editor, that shows the lengths Bloomberg is going to to overhaul its programming. 

A bit hokey?  Sure.  But interesting.  And check out the handheld action.  The Wire-like real-time reporting.  It manages to convey excitement and action without devolving to ESPN-like explosions, swooping cameras, and hyperactive graphics.

The big advantage that Bloomberg has always had over CNBC is a global data and news-and-analysis engine driven by thousands of smart reporters and a humongous data archive.  This segment, along with other Bloomberg innovations of late (real-time flashes to real reporters surrounded by huge screens), plays to that strength.

Now that FOX Business has given up, TV Business news is once again a two-horse race.  Unlike FOX, Bloomberg actually has some real competitive advantages here.  And the new changes suggest that it’s finally going to start using them. 

Full Disclosure: Bloomberg has been kind enough to invite me to do a couple of segments a week. So of course I’m excited! But the changes really are good, don’t you think?

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