New Bloomberg Mag Will Hawk Luxury Watches And Whiskey To Bankers

Flying Wealthy

As the 99% continue to demonstrate in Zuccotti Park, Bloomberg hasn’t forgotten about the core group that permanently occupies Wall Street.

Spun off from Bloomberg Markets, which is sent monthly to subscribers of the company’s $1,700/month terminal service, the new Bloomberg Pursuits will keep bankers savvy on the classiest ways to spend their hard-earned dough, Adweek reports.

If a test issue in March is successful, Bloomberg plans to make the magazine either biannual or quarterly. Unlike some other luxury magazines, Pursuits will cater directly to the terminal demographic, which is made up mostly of finance-industry professionals.

Though it might seem counterintuitive to launch a luxury-goods glossy in the middle of a recession, high-end advertisers—a demographic that will be crucial to Pursuits‘ revenue stream—have been doing well recently. Adweek reports that Markets‘ revenue is up 20% this year, fuelled by advertising from brands like Hermes and Johnny Walker Blue.

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