Blip.TV, one of the web video pioneers that has focused on episodic video content, has mostly neglected its website until now.Blip had chosen instead to work on its back-end for video producers, its distribution network across the Internet, and, more recently, its ad business.
As a result, the vast majority of its video views — 3 billion to date, and now 1 billion per quarter — come off-site, and it’s not a huge traffic driver to its own 50,000 shows.
No longer! The company just made a big effort to launch a new homepage, which is attractive and functional, and aims to sort of be an iTunes/YouTube-like destination for episodic web video.
The goal is to start getting more people going to the Blip site, both organically and from search/referrers, and to drive more traffic to its shows. (Blip is highlighting 1,800 of its shows on the new site, or about 5% of its total.) This would generate more ad revenue for both Blip and its show producers, a win-win.
For company context, Blip now has about 50 employees, and its monthly video views have tripled over the past 6 months to about 330 million per month. A year ago, the company raised $10 million.
Here’s what the new homepage looks like, which is now live: