LEAKED: Blippar's CEO called accusations he embellished his life story 'inaccurate' in an internal memo

Ambarish Mitra Blippar founderTwitterBlippar cofounder and CEO Ambarish Mitra.

Blippar CEO Ambarish Mitra has said a Financial Times report that he embellished his achievements is “inaccurate”, in an internal memo leaked to Business Insider.

The report found inconsistencies in a number of Mitra’s public statements about his life, including his involvement with startups, and his education.

In the memo sent to employees, Mtira repeated certain aspects of his life story that have been publicly reported, such as his claim that he ran away from his home city of Dhanbad in India as a teenager and ended up in a slum in Delhi.

He also said that he won a business competition “with the idea” that led to Womeninfoline, a female-focused website. The Financial Times report couldn’t find any evidence of Mitra’s involvement with Womeninfoline, and found that it was owned by Mudra Consultants. In the memo, Mitra stated: “In 2000 I handed this over to Mudra consultants who changed the public listed name to MWomeninfoline Ltd.”

And contrary to a TechCrunch report, cited by The Financial Times, Mitra also denied saying that he had founded insurance company Swiftcover. “My Linkedin profile has always communicated that I started as a web strategist and then became the head of innovation at the company,” he wrote.

Finally, he said that he had cofounded other ventures including “raslila (Swapshop), Skillance, livbud and more”.

Business Insider has not yet verified Mitra’s involvement with these other ventures. Raslila and Skillance do not appear to have an online presence. A Twitter account for a company called Livbud claims to “bring you interesting articles for your daily digest”, but its website results in an error message.

Here’s the full memo sent to Blippar staff on Friday:

“Recent media coverage has included several inaccurate statements about my life and professional career, which I want to address.

– I ran away from home in Delhi as a teenager in 1997 and lived in a slum. I won a business competition with the idea that started womeninfoline in 1998. In 2000 I handed this over to Mudra consultants who changed the public listed name to MWomeninfoline Ltd.

– I have never stated that I founded Swiftcover. My Linkedin profile has always communicated that I started as a web strategist and then became the head of innovation at the company.

-Before Blippar, I was a co-founder of other start-ups and projects – including raslila (Swapshop), Skillance, livbud and more. My co-founders and I funded these ventures with our own money.”

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