In an age of pay walls and ad takeovers, many publishers are struggling to figure out how to monetise content. One digital startup claims to have cracked the code and is working with some of the biggest media companies to shake up the way we read news.
Alexander Klöpping, co-founder of Blendle — the Dutch startup that’s attempting to reinvent content distribution — will join this year’s panel on The Future of Publishing at Business Insider’s IGNITION: Future of Digital event.
Once exclusive to the Netherlands, Blendle is a micro-payment platform now experimenting with The New York Times, The Washington Post, and The Wall Street Journal to give readers the ability to pay for individual newspaper and magazine articles.
With à la carte article prices varying by publisher (averaging 20 cents apiece), Blendle allows users to register via credit card and simply pay for the content they want, instead of buying a subscription package. With this new business model, Klöpping and his team are disrupting an industry that has already seen its fair share of disruption.
Glean insights from Klöpping and more game-changers in publishing, tech, and beyond at IGNITION on December 8-9 at the Time Warner Center in New York City.