This will obviously play a big role in peoples’ purchasing decision, so it’s important that RIM set the price right.
Our guess is that it will cost around the same as — or maybe a little less than — Apple’s iPad, which begins at $500. So something starting in the $400 to $500 range would not surprise us. And if carriers subsidise it with a 2-year 3G contract, it might be closer to $200 or $300.
It’s actually pretty smart for RIM not to announce the price now, given that it could be 4-6 months before it ships. In that time, Apple may announce a new iPad, and Android-based tablets should begin shipping.
It makes sense for RIM to see what the market will look like in early 2011 before it announces PlayBook pricing.