BlackBerry is done making phones. The Canadian telecoms company this week announced that it will no longer manufacture its own handset hardware, and will instead outsource that production to third-party partners. This doesn’t mean that BlackBerry phones will no longer exist — the firm had already started this process with this year’s DTEK50 — but the news caps a tremendous decline for what was once the world’s biggest smartphone maker.
This chart from Statista should put things into perspective. As recently as 2011, BlackBerry had shipped more than 50 million devices; so far this year, it’s sold just about 4 million units. Since 2009, its market share has fallen from 20% to 0.1%.
The causes of BlackBerry’s fall are well-documented — the iPhone came along, smartphones became the norm, and the old giant was too slow to adapt. Though it will always be a pillar of the mobile phone’s history, it will also stand as a warning: If you aren’t willing to change, the world will simply pass you by.