BlackBerry Bold Launching Nov. 4: $299 At AT&T (RIMM)

The BlackBerry Bold delay is finally over: RIM’s (RIMM) new smartphone will go on sale at AT&T (T) on Nov. 4 for as little as $299 after subsidy, RIM said today. RIM’s beleaguered shares spiked on the news, up 4.1% to $52.57.

The launch is certainly good for RIM — there’s been some concern that the Bold, and its other big Christmas smartphone — the touchscreen Storm at Verizon (VZ) Wireless — wouldn’t be ready for the holiday shopping season. But the Bold, at least, will be in time. (It makes sense that RIM could announce the Storm’s on-sale date as soon as next Monday, when Verizon posts Q3 results.)

Will a $299 Bold still sell well next to a $199 iPhone? Probably not as strong as it would have a year ago, when Apple’s phone was $399. But there’s still an audience for a phone with a physical QWERTY keyboard. And there’s still a lot of companies that are strongly tied into BlackBerry’s mobile email service — RIM says about half of Bold’s buyers in other countries are enterprise customers.

See Also:
RIM’s Do-Or-Die Christmas: Crucial Launches For Bold, Storm
Research In Motion Craters On Sales Scare, Stock Finally Attractive
RIM’s New Touchscreen BlackBerry Storm: Good Chance It’s A Hit

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.