RIM's Cocky Move: Asking You To Drop $300 On Phone It Knows Will Be Dead In A Few Months

jim balsillie surprised tbi

Today, T-Mobile announced that it would sell the first-ever 4G BlackBerry phone, the Bold 9900, on August 31.

Price tag: $300 with a two-year contract. That’s the most expensive Bold model ever.

It’s a cocky move by RIM, which knows the Bold 9900 and other new BlackBerry 7 phones will be obsolete in just a few months, once the company switches to its new QNX operating system.

That means if you shell out $300 (again — $300!) just so you can have a 4G BlackBerry, it will be outshone by a fancy dual-core phone in no time.

T-Mobile has plenty of excellent 4G phones that come at a reasonable $200 or less. To name a few: The T-Mobile G2x (free with two-year contract), Samsung Galaxy S 4G ($100 with two-year contract, and HTC Sensation 4G ($200 with two-year contract).

The current family of BlackBerry 7 phones are just a holdover until the QNX phones launch. If RIM thinks customers are willing to pay a $100 premium for those devices, it’s in for a big surprise.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.