- A North Carolina car dealership on Facebook referred to a first-time car buyer as “Bon Quisha.”
- The employee of Lumberton Honda who made the post was fired, WTVD-TV reported.
- Trinity Bethune told the outlet the post was conveying a “racial slur.”
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An employee was fired from a North Carolina car dealership after referring to a Black woman as “Bon Quisha” instead of her name in a now-deleted Facebook post.
Trinity Bethune, a 21-year-old personal care assistant, bought her first car on her own from Lumberton Honda earlier this week, WTVD-TV reported. However, her happiness about the purchase was short-lived when she saw a post on the dealership’s Facebook page on Thursday.
The post accompanied with a photo of Bethune read: “Congratulations to Bon Quisha on her 2016 Toyota Camry,” according to screenshots of the post.
In response, Bethune commented on the post, saying she was “offended.”
“If I’m not addressed by MY name, then please don’t address me at all,” Bethune said.
“The name ‘Bon Quisha’ seems like a stereotype for someone, you know, for them to be like ghetto,” Bethune told WTVD-TV, adding that she may pursue unspecified legal action. “It’s something people use towards Black people as a racial slur and as an offensive term.”
The owner also told the outlet the employee who created the post was terminated, adding that they also reached out to Bethune to apologize.
As the Fayetteville Observer reported, Lumberton Honda has been under fire since the incident, with their rating taking a hit on Google. In a Facebook post on Friday, the dealership expressed “regret” in a public statement.
“Lumberton Honda and our entire staff sincerely apologize and regret the recent inappropriate post towards one of our valued customers,” the statement said. “The action of this former employee does not represent the views or culture of our company.”
The statement added that the incident “reminds us that there is always room for improvement.”