Black Swan recently opened its first shop in Beijing and has plans for several more. The shop is very swanky and the brand may be best known for its sky-high pricing, though it also sells some more modestly priced deserts and breads. When I visited last weekend it was reasonably busy.
The most expensive item on the menu is a 1,999,999 RMB (approximately $315,000 USD) wedding cake.
Black Swan appears to have cracked China’s uber-spender market by appealing to buyers at state-owned enterprises, official gift-givers and the not insignificant number of people with crazy money to burn and a desire to flaunt their bonfires.
The Chinese economy may be struggling a bit but the demand for good cakes is growing. However, I do not believe that demand is a result of any official policy to “let them eat cake”. (You knew it was coming.)
Here are some photos from a visit to the first Beijing shop on a recent Sunday.
Inside the shop:
The 2M RMB wedding cake:
The cover of one of their catalogues:
Full disclosure, my spouse runs CCSweets, a custom cake and cupcake shop in Beijing that targets well-heeled customers but does not consider itself a competitor to Black Swan.
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