Black Friday E-Commerce Sales Up 1%: ComScore

An encouraging sign? Americans spent $535 million on e-commerce shopping this past Friday — so-called “Black Friday” — up 1% year-over-year, according to comScore.

That’s still a sharp deceleration from last year, when Black Friday e-commerce spending jumped 22% from 2006, according to comScore. But it’s better than holiday e-commerce spending to date, which is down 4% from a similar period last year.

_______________________________________________________________________________
2008 Holiday Season To Date vs. Corresponding Days* in 2007
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.

Holiday Season to Date                    Millions ($)
                                   2007      2008     Pct Change
November 1 – 28                 $10,839    $10,410       -4%
November 27 (Thanksgiving Day)     $272       $288        6%
November 28 (“Black Friday”)       $531       $534        1%
_______________________________________________________________________________
*Corresponding days based on equivalent shopping days relative to Thanksgiving
(October 27 thru November 23, 2007)

Next data point to look for: Tomorrow’s e-commerce sales, on so-called “Cyber Monday.”

ComScore writes: “Interestingly, Cyber Monday has historically proved to be an accurate bellwether for the overall performance of the online holiday shopping season. While the year-over-year growth rates for individual online spending days vary quite significantly throughout the season, during the past few years Cyber Monday has been within a few percentage points of the final holiday season growth rate.”

ComScore still expects holiday e-commerce spending to be flat year-over-year, with $29.2 billion spent online. That’s a sharp deceleration from last year, when holiday e-commerce shopping grew 19% from 2006.

Americans spent $102.1 billion online this January thru October, up 9% year-over-year.

See Also:
The Pets.com Sock Puppet Wants A Bailout
E-Commerce Shrinks For The First Time
Black Friday Traffic Surge Overloads Amazon’s Surge-Proof Servers (AMZN)

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.