Amazon has already launched its Black Friday store

Amazon black friday dealsAmazon.comAmazon has a new ‘Countdown to Black Friday’ page.
  • Amazon has launched a “Countdown to Black Friday” store ahead of the holiday season.
  • It will post limited-time discounts every day leading up to the holidays.
  • Some discounts are for Amazon’s own devices, like the Echo, Kindle, and Fire TV, though vacuums, books, and home theatre equipment are also discounted.

Amazon is jumping the gun on Black Friday. Deals are sprouting up as the online retailer gears up for the biggest shopping day of the year in the US, the day after Thanksgiving.

Amazon now has a dedicated “Countdown to Black Friday” landing page where it’s posting both “deals of the day” — similar to the “lightning deals” that run the rest of the year — and other discounts.

The daily discounts are relatively narrow to start off. November 1 saw price cuts on a range of kid’s toys, like Tickle Me Elmo, as well as a Dyson vacuum and a TV. The next day, dress shoes, home theatre systems, and Hoover vacuums were on sale.

The mystery, it seems, encourages customers to come back daily to check the new deals.

Sticker discounts include $US15 off a refurbished Echo Dot and $US20 off an Amazon Fire TV Stick and Echo Dot bundle, which normally provides a $US10 discount when put together.

Oprah also released her annual “Favourite Things” gift guide on Amazon on Thursday. It included many Amazon-branded products, including a private-label cashmere sweater.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.