Offering Even Shorter '' URLs, Twitter’s official URL shortening service, is offering even shorter URLs, via a new ‘’ service.

We just popped open our sidebar to send a tweet and got this new URL tool instead. By knocking out two characters from the URL, that means your tweet content can potentially be 1.4% longer. started as a product of NYC’s Betaworks incubator/holding group but has since grown up with outside investors. In May, Twitter switched to from TinyURL as its built-in short URL service. (Betaworks is a Twitter shareholder via Summize, the Twitter search engine it financed, which Twitter acquired last year.)

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