Bit.ly Launches Bitly.tv To Track Popular Video Clips

bit.ly bitly.tv screengrab

Popular URL shortening service Bit.ly launched a new site today called Bitly.tv. It tracks the most popular video clips being passed around through Bit.ly.

Bit.ly’s general manager Andrew Cohen tells TechCrunch the featured videos are ranked by an algorithim that “looks at velocity, popularity and persistence…We’re examining the social distribution history of each video to determine what is trending, and to predict what will go viral.”

Pretty neat. It looks like it could provide a spot for advertising revenue down the road.

This is the second product roll out from Bit.ly this week. It created a professional version of its URL shortener on Monday.

Bit.ly sees 2 billion links passed around each month, says TechCrunch.

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.