- Fans of Auntie Anne’s were given the chance to vote on a new pretzel flavour during the Pretzel Nation Creation promotion.
- The winning flavour, birthday cake, was announced on June 26.
- Birthday cake-flavored pretzel nuggets feature vanilla flavour, chocolate sauce, and sprinkles.
- Available starting October 22, the birthday cake pretzel nuggets will be offered at Auntie Anne’s locations for a limited time.
This summer, Auntie Anne’s – famous nationwide for their soft, warm pretzels – held their second annual Pretzel Nation Creation promotion, which allowed fans to vote on a new pretzel flavour to be added to the chain’s roster of delicious flavored pretzel goodies.
As this year’s promotion coincided with the celebration of the company’s 30th birthday, the voters chose a fittingly festive flavour, birthday cake.
Auntie Anne’s describes the birthday cake pretzel nuggets as, “dusted with vanilla, drizzled with chocolate syrup, and topped with fun confetti sprinkles.”
The birthday cake flavour racked up nearly 80,000 votes, just narrowly winning out over the runner-up flavour caramel apple crème brûlée. Other flavours that were in the running included chocolate coconut, chocolate covered cherry, cookies and cream, cotton candy, lemonade cake, pineapple upside down cake, red velvet cheesecake, and tiramisu.
Like last year’s winner, sriracha, the birthday cake-flavored pretzel nuggets will only be available for a limited time, so grab them before they’re gone.
Visit INSIDER’s homepage for more.
Business Insider Emails & Alerts
Site highlights each day to your inbox.