Microsoft’s Bing search engine grew its share of the U.S. market for its third month in a row, according to comScore.
That’s moving in the right direction, and represents 16% market share growth from May. But given how much Microsoft has been promoting and advertising Bing — this is supposed to be its biggest, best-possible shot at a search engine — it’s hard to call this a huge success.
Factoring in the growth of the overall search market — 19.2% year-over-year in August — that means Microsoft’s core search volume increased 31.9% year-over-year in August, up from 15.6% year-over-year growth in July.
Meanwhile, Google’s share dropped a hair to 64.6% of the market in August, down slightly from 64.7% in July and 65.0% in May. (Google has lost less than 1% of its market share since May.)
Yahoo remained flat at 19.3% and Ask.com at 3.9%. AOL dropped to 3.0% in August, down from 3.1% in July.