Bing Go The Olsen Twins: Microsoft Partners With Mary-Kate And Ashley's Fashion Label

The Row, a couture fashion label started by Mary-Kate and Ashley Olsen, announced a partnership with Microsoft‘s Bing search engine.

Bing will “deliver exclusive content from The Row’s Spring/Summer 2011 collection,” and will be “the official search engine” of the fashion line.

Bing will also exclusively host a behind the scenes video of The Row’s Paris Fashion Week event, including an interview with the twins.

Here’s a sneak preview of the video:

Video: The Row

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.