There will be about $5 billion spent on LivingSocial and Groupon daily deal-style coupons this year, Wedbush analyst Lou Kerner.But people who buy those coupons only redeem them about 80% to 90% of the time, according to a Yipit study.
That means $500 million to $1 billion is falling through the cracks.
Naturally, new startups are springing up to pick up the change.
Sites like DealsGoRound, CoupRecoup and Lifesta allow the 10% to 20% of Groupon and LivingSocial coupon buyers who don’t plan to redeem their coupons to sell them instead.
DealsGoRound takes a 10% cut. Lifesta takes $.99 plus 8%. CoupRecoup is free.
Boston.com made us aware of the trend. Thanks, Boston.com.
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