A photo of a billboard in New York—on which scorned wife “Emily” announces to husband “Steven” that she’s leaving him—is making the rounds again on Facebook, five-and-a-half years after the mystery ads first appeared in Manhattan, Brooklyn, Los Angeles and Chicago.The photo of the billboard at 54th Street and 7th Avenue has gotten nearly 10,000 Likes since Monday, showing the weird power social media has to keep things alive for a very, very long time.
“Let’s then deduce that there was no individual woman who was cheated on here, that this is obviously an ad campaign.That ad agency is having the greatest day of their life,” said Ryan Seacrest on his radio show on 102.7 KIIS FM Los Angeles in 2006 when callers called in to discuss the billboard.
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