UPDATE: Make that three employees. Lane Brown is leaving New York magazine to join up as well.EARLIER: It has no name, no launch date, no editor, and just two employees, but Bill Simmons is getting close to launching his new website, intended to be a mix of sports and pop culture.
And while the site will be fully owned by his bosses at ESPN — the ability to start this spin-off was a big part of Simmons’ last contract negotiation — it will not have any ESPN branding on it.
Simmons tells SBD that the site will be 70% sports and 30% pop culture and rely mostly on a rotating cast of freelance writers chipping in at various times. The launch is “later” this spring.
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