Take a deep breath, suspend all disbelief and walk through the following hypothetical (and admittedly ridiculous) scenario with me …
It’s December 2006.
I decide to leave ESPN, start my own blog and charge $10 per year for anyone to read my column. Just for fun — again, it’s hypothetical! — let’s say one million readers sign up, guaranteeing me $10 million for that first year (2007). And let’s say I sign advertising deals with three sponsors for another $2 million apiece, raising my total haul to $16 million for Year 1. I spend the next 12 months writing and pinching myself for my good fortune. Life is good.
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