Here's Bill Simmons' Amusing Explanation Of The Mindset Of NFL Owners

bill simmons

Take a deep breath, suspend all disbelief and walk through the following hypothetical (and admittedly ridiculous) scenario with me …

It’s December 2006.

I decide to leave ESPN, start my own blog and charge $10 per year for anyone to read my column. Just for fun — again, it’s hypothetical! — let’s say one million readers sign up, guaranteeing me $10 million for that first year (2007). And let’s say I sign advertising deals with three sponsors for another $2 million apiece, raising my total haul to $16 million for Year 1. I spend the next 12 months writing and pinching myself for my good fortune. Life is good.

Read the full story at >

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.