Ever since Apple launched the iPad in 2010, tablets have undermined the market for laptops and netbooks, and PC sales have been flat.
Through all this, PCs managed to maintain one stronghold: the enterprise market. But even in the enterprise, the tablet has now risen to challenge the PC.
There is no longer any doubt that tablets are making inroads as work devices. The question is how the tablet advance will unfold.
In a recent report from BI Intelligence, we analyse the size and growth prospects of tablets in the enterprise market, examine the unique opportunity for Windows to potentially dominate this space, look into into the prospect of tablet-only employees, and detail the emergence and opportunity for apps in the tablet workforce.
Here’s a brief overview of the rise of tablets in the enterprise:
- Employees are asking for and already using their own tablets for work: In 2012, for every three smartphones employees requested, they requested one tablet, according to a recent survey of 1,500 IT managers sponsored by Cisco. Forrester estimates that 12 per cent of employees globally are already using tablets for work. A good percentage are using their own device, not one bought by their company.
- Companies, meanwhile, are becoming open to buying tablets for their employees: A Morgan Stanley survey of CIOs in April 2012 found that two-thirds of them were already purchasing tablets for employees. The same survey also asked what percentage of employees would receive company-purchased tablets. CIOs reported that 9 per cent of employees were being issued tablets, but that the proportion would rise to 14 per cent by April 2013.
- And many more companies are testing tablets out: In September, Apple CEO Tim Cook said that 92 per cent of Fortune 500 companies are testing or deploying an iPad, so it’s safe to assume that most enterprises are at least exploring how tablets fit into to their workplace, even if they aren’t yet buying them by the thousands.
- How many tablets will be deployed in the enterprise? Infinite Research estimates that enterprise demand will grow to over 96 million units in 2016, or about one-quarter of tablet sales. However, there’s a wide array of projections and more conservative estimates do exist.
- analyses the existing tablet market in numbers, comparing it to the PC market
- Explains the growth prospects for tablets in the enterprise
- Examines the unique opportunity for Windows to potentially dominate this space
- Looks into into the prospect of tablet-only emmployees
- Details the emergence and opportunity for apps in the tablet workforce