BII REPORT: How Content Is Being Consumed On Mobile Devices

mobile content

The growth of smartphones and tablets has boosted content consumption dramatically.Importantly, mobile media consumption appears to be an additive activity  — consumers access more media than they otherwise would.

In a special report from BI Intelligence, we analyse how users are consuming content on their mobile devices, and take a look at the most popular mobile activities, how people use their phones to shop, and the growth of the mobile web.

To access the full report, sign up for a free trial of BI Intelligence today >>.

Here’s a breakdown of how mobile is impacting content consumption:

  • Tablets have fuelled the continued rise of ebooks: Digital consumers read more books a year on average than their print-only counterparts, and 41% of tablet owners have use their device to access books. Tablets are a natural reading device, and ebooks are easier to browse and buy. 
  • One of the primary attractions of smartphones is their dual capacity as MP3 players:  The percentage of all U.S. mobile users listening to music on their phones increased from 12% in September 2009 to 27% in May.  Mobile digital music has not made up for the stagnant record sales, but it has helped fuelled the rise of mobile-focused music companies. Mobile now accounts for 70% of Pandor’as traffic.
  • News consumption is growing enormously: The news media still has an enormous audience in the U.S. Digital news audiences grew 17% last year. Mobile readers go to news sites more often, spent more time per visit, and read more articles per visit than desktop readers.
  • And mobile has helped drive an enormous amount of video consumption: Mobile users are increasingly watching longer content, not just YouTube videos. Tablets offer a better video experience, but consumers watch video on their smartphones too. Mobile video is not displacing television, but rather consumers are using their mobile devices as second (or third) screens.  

The report is full of charts and data that can be easily accessed, downloaded, and put to use.  

  In full, the report looks at:

  • The most popular mobile activities: We take a look at usage patterns around social networking, gaming, email, weather, search, and maps.
  • How people use their phones to shop: We analyse how consumers are using their mobile devices at every step of the shopping process
  • The growth of the mobile web: We examine usage data of both web browsers and apps, looking at new developments and trends
  • How users are consuming content on their mobile devices: We take a look at how mobile users are consuming books, video, news, and music on their mobile devices.

To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.

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