No other company has been hurt more by the rise of new devices in the enterprise than Microsoft.
The iPad is a particular threat, as it could replace a significant number of Windows PC sales, and could loosen the company’s hold on other enterprise business software.
So, what do Microsoft’s mobile in the enterprise efforts look like?
- Windows 8 Is A BYOD Play: Windows 8, which will ship this October, is a two-in-one operating system. It features a new interface called Metro that is designed to be used with fingers. It also includes a traditional desktop, which is meant for legacy applications and functions that are better used with a keyboard and mouse. With this strategy, Microsoft is hoping to capture a very specific market: business users who want a tablet for casual personal use, but don’t want to carry a separate laptop to work.
- What about smartphones? The next version of Windows Phone will be based on the same underlying technology as Windows 8 and Windows RT. This was Microsoft’s best choice: Windows Phone 7 never got enough traction among developers to get the apps it needed to take on iOS and Android, particularly so-called “long tail” apps.
- Microsoft has huge strengths in the enterprise that will help mobile efforts: Many clients are locked into including long-term licensing agreements for products like Office and Exchange. It’s revamping its core business apps for the cloud with Office 365. And it’s got a renewed focus on touch screens with Windows 8 Metro. So despite its complete lack of progress in smartphones so far, Microsoft is still in a great position when it comes to mobile in the enterprise.
In full, the report looks at:
- Which mobile platforms are displacing the old Windows monopoly in the enterprise.
- How corporate app developers are responding to the change.
- How this disruption is threatening the former leader in enterprise computing, Microsoft, and what Microsoft is doing to respond.
Business Insider Emails & Alerts
Site highlights each day to your inbox.