Mobile Shown In Infographics (Various via Econsultancy)
Here are excellent infographics which show how mobile is changing the face of digital marketing. Below are snippets of larger graphics. Topics covered include mobile email:
Photo: Marketing Sherpa
Photo: Sapient Nitro
Photo: My Destination
Photo: Culture Label
Check out the article for the full infographics.
Internet Marketing Strategies For 2013 That Will Work (shebang via Bit Rebels)
I am pretty sure that most brands are preparing their Internet marketing strategies for 2013 right about now. Knowing where to distribute your resources is key to success. Some brands choose to go with what worked last time, and then when their campaign suddenly fails, they don’t understand why. So where exactly do you look to find the latest trends, and how do you know what is going to be popular? That is the million dollar question everyone is asking. Social media, mobile and email marketing are of course key approaches to help people find your content. Here’s some insight on mobile:
Check out the full infographic for more.
How Mobile Wallets Work (SAP via Business Insider)
For years, tech companies have promised us that soon we’ll be using our phones to pay for everything and that our wallets and purses will become a thing of the past. And yet we’re all still carrying wallets and purses, just as we did three centuries ago, stuffed full of cards and bills. So we asked our good friends at Statista, the international statistics portal, to tell us everything they know about mobile wallets. Here’s the infographic they prepared:
Internet And Mobile Venture Capital Funding 2012 (Allegro)
The Internet and mobile continue to see large investments from the venture capital world. This year, 90 companies raised close to $750 million in start-up money.
The largest silo of investment was in eCommerce.
Not surprising was the lack of investment in mobile advertising and marketing. Let’s hope that changes this year to follow where the user is spending time.
Major Jump In Mobile Traffic After Christmas (Onswipe)
Advertising platform Onswipe saw significant traffic increases from mobile users over the two days following Christmas:
- An overall increase in unique visitors of 21.81 per cent
- iPad unique visitors increased 19.55 per cent
- iPhone unique visitors increased 23.52 per cent
- Kindle Fire unique visitors increased 74.61 per cent
- Nexus 7 unique visitors increased 33.70 per cent
One can expect this trend will only continue to grow.