Mobile Insights is the new daily newsletter from BI Intelligence that collects and delivers the top mobile strategy news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.
The Future Of Mobile (Charlie Kindel)
Charlie Kindel is a founder, angel investor, mentor and geek. He just gave a The Future of Mobile talk at thinkspace. Here are some of the points he mentioned:
- A mouse and keyboard don’t make a hardware company
- Apps must be cross platform
- Windows Phone is superior; why hasn’t it taken off?
- Google will abandon Android
- Fragmentation is not the end of Android
- Experience = stuff / time
- Brand is a critical part of the end-to-end experience
- Focus on experiences to compete with Apple
6 Simple Ways To Improve Your Mobile Marketing Awesomesauce (Social Media Today)
Mobile use is happening in a big way. The problem is many don’t feel like there is a lot that can be done about addressing it for marketing. There are, however, a few simple things that to increase your mobile presence in a big way:
- Go where the search is
- optimise that inbox
- Research is the name of the game
- Do a location refresher
- Add product information and images to your website
- Remember, you already have a mobile website
Mobile traffic on smartphones is up 103%. And there is no reason to believe that it will slow down any time soon.
Travel Apps Dominate Mobile Travel Websites This Summer (Nielsen)
As the summer travel season comes to a close, Nielsen looked at the usage of travel-related mobile apps and websites during June 2012. Findings showed that U.S. Android and iOS users spent 95% of their time accessing travel information from travel apps, versus only 5% from the mobile Web. This discrepancy was largely driven by Google Maps (the top travel category app and mobile website during June) which accounted for 78% of all mobile time spent on travel. “The variation in time spent across the different travel categories shows that there’s significant room for app development and growth,” said Nichole Henderson, a senior research executive at Nielsen.
How Mobile Startups Can Iterate Better, Faster, Quicker (Andrew Chen)
Mobile startups are taking too long to ship their initial versions and then spending too much time between updates. As a result, they fail in a way that’s reminiscent of 1999 “waterfall”-style product development practices. To improve the iteration cycle, here are some ideas and suggestions:
- Pick the right (minimum) product
- Test the market before launch
- Code and ship quickly
Combine that with ample mobile startup funding, and the strong teams we have in tech, and you should be in business.
Developing Minds Want To Know: Q&A With Lori Roth (Appolicious)
Lori Roth, Director of Mobile Products for WhitePages, sees most of the innovations in apps coming from location-based services with the two biggest limitations being the closed functionality of iOS and Android fragmentation. She has three areas of advice for mobile app developers:
- Think broad, beyond a single app on a single platform
- Think distribution, with SEO in mind
- Think money, with an upfront monetization strategy
And hang on for the wild ride ahead.
How To Make Your Site Faster For Mobile Users (Speed Awareness Month)
A majority of smartphone users expect sites to load in 4 seconds or less. That’s a wake-up call for any site owner who may have lapsed into a bit of complacency. Three main strategies for improving performance are to:
- Reduce the number of HTTP requests required to fetch the resources for each page
- Reduce the size of the payload needed to fulfil each request
- optimise client-side processing priorities and script execution efficiency
If you’re looking for more background, as well as how-to information, check out Strangeloop’s mobile optimization whitepaper.
Apple’s Huge Opportunity In Paid Mobile App Search (BI Intelligence)
Apple is on its way to 25 billion apps downloaded in 2012. With that growth, however, has come issues. There are now more than 650,000 apps in the App Store. Navigating that unwieldy maze has emerged as a major issue for developers and consumers alike. Here’s why paid search could work for the App Store:
- The “Top 25” App Store list is not the holy grail and is difficult
- Better app discovery would clearly benefit both developers and consumers
- Apple is the one who needs to solve the problem
- Mobile paid app search could change everything
Amazon’s Exclusive eBooks Have Been Downloaded 100+ Million Times (VentureBeat)
Amazon’s exclusive eBooks have been downloaded over 100 million times. That includes anyone who has purchased the book or borrowed a book through Amazon’s Kindle Lending Library. Amazon currently has more tan 180,000 titles in its exclusive Kindle book library. The announcement doesn’t contain any specific sales data. The frequency of announcements from the retail giant are likely tied to the forthcoming press event on Sept. 6, which could be when Amazon releases a new line of Kindle devices, including the second generation Kindle Fire tablet. Have you read more paper or digital books lately?
It’s Going To Be A Busy Fall For Microsoft On The Mobile Front (ZDNet)
Microsoft watchers already knew October was going to be a crazy month, given Windows 8’s general availability date is October 26. But here are some dates and tentative locations for a number of Microsoft’s upcoming launches. Windows Phone 8’s build-up to launch started yesterday with Samsung showing off what’s officially the first Windows Phone 8 device (but offering no pricing or availability details). September 5th Nokia is expected to show off some of its planned Windows Phone 8 devices, with AT&T rumoured to be the lead carrier for them. And HTC is expected to be next out of the gate with Windows Phone 8 handsets around mid-September. But October, specifically late October, is when things really ramp up.
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