BII CHART OF THE DAY: In-App Purchasing Is Driving Mobile App Revenue

“Freemium” has become the standard business model in mobile apps.

According to a BII analysis of App Store data, 93 per cent of the top 100 grossing iPhone apps use in-app commerce. Of those 100 grossing apps, two-thirds are free.

As most the top grossing apps are games, in-app commerce is most commonly used to sell in-game currency. However, companies like Pandora and eHarmony are using in-app purchasing to sell subscriptions, while Marvel is using it to sell access to comics.      

Click here to read our special report about in-app commerce→

in app purchase pie charts

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