- Square tracked the fastest-growing consumer trends in 2018.
- According to the mobile payment provider, trends including overalls, oat milk, and Aperol spritzes had the highest sales growth over the last year.
- Here are the top 10 trends of 2018, according to Square.
What was hot in 2018? According to Square, overalls, oat milk, and Aperol spritzes.
The mobile-payment provider tracked the fastest-growing trends in 2018 to figure out what foods, services, and other purchases are hottest now. Tracking sales growth across the United States, Square came up with a top 10 list of the trends that will reign supreme in 2019, based on their sales over the last year.
From spritzes to anything related to unicorns, 2018 saw the rise of some flashy trends.
Here are the top 10 trends of the past year that Square expects to continue to dominate in 2019.
The hairstyle popularised in the ’80s is making a comeback, with perm hair services up 77% in 2018.
Plant-loving millennials are creating a succulent boom. Sales of the trendy plant increased 80%.
The condiment, made from ground sesame seeds, saw sales increase by 90% in 2018.
Sales of braid hair services increased 96% over the last year.
6. Unicorn anything
The influence of Starbucks’ Unicorn Frappuccino is far from over. In 2018, sales of anything unicorn related were up 110%.
5. Enamel pins
Sales of enamel pins skyrocketed 210% in 2018.
4. Rose gold
As rose gold took over tech, sales of the classy colour increased 235%.
Sales of overalls increased 330% over the last year.
2. Oat milk
Oat milk was the vegan dairy replacement to beat in 2018, with sales up 425%.
1. Aperol Spritzes
The drink snagged the No. 1 spot on this list, with sales up 515%.
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