Aperol spritzes, overalls, and the return of perms: Here were the biggest trends of 2018, according to Square

Gabriel Olsen/ FilmMagic via Getty Images
  • Square tracked the fastest-growing consumer trends in 2018.
  • According to the mobile payment provider, trends including overalls, oat milk, and Aperol spritzes had the highest sales growth over the last year.
  • Here are the top 10 trends of 2018, according to Square.

What was hot in 2018? According to Square, overalls, oat milk, and Aperol spritzes.

The mobile-payment provider tracked the fastest-growing trends in 2018 to figure out what foods, services, and other purchases are hottest now. Tracking sales growth across the United States, Square came up with a top 10 list of the trends that will reign supreme in 2019, based on their sales over the last year.

From spritzes to anything related to unicorns, 2018 saw the rise of some flashy trends.

Here are the top 10 trends of the past year that Square expects to continue to dominate in 2019.


10. Perms

YouTube/NetflixAlison Brie in ‘Glow.’

The hairstyle popularised in the ’80s is making a comeback, with perm hair services up 77% in 2018.


9. Succulents

Plant-loving millennials are creating a succulent boom. Sales of the trendy plant increased 80%.


Read more:
Millennials are obsessed with raising plants, and one New York-based startup is poised to capitalise


8. Tahini

Cava Grill

The condiment, made from ground sesame seeds, saw sales increase by 90% in 2018.


7. Braids

Rachel Murray/Getty Images for Coachella

Sales of braid hair services increased 96% over the last year.


6. Unicorn anything

Gabriel Olsen/ FilmMagic via Getty Images

The influence of Starbucks’ Unicorn Frappuccino is far from over. In 2018, sales of anything unicorn related were up 110%.


Read more:
The Unicorn Frappuccino completely revolutionised how Starbucks invents new drinks


5. Enamel pins

Hollis Johnson/Business Insider

Sales of enamel pins skyrocketed 210% in 2018.


4. Rose gold

Hollis Johnson/Business Insider

As rose gold took over tech, sales of the classy colour increased 235%.


Read more:
Amex is issuing a limited-edition rose gold version of its brand-new Gold Card – here’s how to request one in 5 minutes


3. Overalls

Sales of overalls increased 330% over the last year.


2. Oat milk

Facebook/Oatly

Oat milk was the vegan dairy replacement to beat in 2018, with sales up 425%.


1. Aperol Spritzes

The drink snagged the No. 1 spot on this list, with sales up 515%.

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