Photo: AP Images
Apple sold more than 4 million iPhone 4Ss over the weekend.The phone went on sale on Friday, so that’s about 1.3 million phones per day.
We wondered where that fit in with other fast-selling tech products, so we did some digging into other spectacularly successful product launches.
Here’s what we found.
Early leaked screenshots of Amazon's internal sales database suggest that Amazon was taking 50,000 preorders per day when it went on sale back in September. At that rate, Amazon will already have sold more than 2.5 million by the time it becomes available on Nov. 15.
Samsung reported sales of more than 3 million in its first 55 days on the market, which averages out to about 55,000 per day.
The PS3 launched in Japan first and sold more than 80,000 units in 24 hours.
By the way, if you're wondering about Microsoft's Xbox 360, it doesn't make the list -- sales over its first two days came in at just over 60,000, or 30,000 per day.
Microsoft didn't release first-day or weekend sales figures for Kinect, but said it had sold a million units in 10 days, and 2.5 million after 25 days, so that averages out to about 100,000 a day.
According to NPD, Microsoft sold more than 300,000 boxed copies of Windows XP in its first three days of launch. But that doesn't include all the new PCs that shipped with XP preinstalled, so actual sales were probably quite a bit higher.
Microsoft never officially reported early sales figures for Windows 7. However, NPD found that it sold 234% faster than Vista, which itself sold 60% SLOWER than Windows XP. Back in 2001, NPD reported that Windows XP sold 300,000 units in its first three days. So doing all the maths, we come up with a sales figure of about 130,000 retail copies per day.
That does not count all the PCs that were probably sold around the same time.
Apple boasted about these one-day sales statistics. At an average price of $600, that's $180 million in a day.
The iPad 2, which launched in March 2011, might have sold as well or better -- some analysts put single-day sales at 500,000. But Apple did not release official one-day or weekend sales figures, and supplies were constrained at launch.
Assuming an average gross sales price of $500, that's more than $2 billion in revenue over the weekend. Nice.
There is one type of tech product that's consistently sold even faster, though...
If you count video games as tech products, a lot of them have sold faster than the iPhone 4S.
For Call of Duty, Activision reported $360 million in one day sales -- that's sell-through to consumers, not just sell-in to stores. That amounted to about 5.6 million units.
The previous Call Of Duty sold about 4.7 million copies in 24 hours when it launched in 2009, and Halo 2 sold almost 2.4 million copies on launch in 2004 -- particularly impressive because it was only available on the Xbox.