Bigcommerce has partnered with Twitter to power its new 'Buy Now' feature

Australian e-commerce startup Bigcommerce has cemented its position as a powerful player on the global tech stage, securing a partnership with Twitter.

The e-commerce platform will support Twitter’s new “Buy Now” feature, which lets merchants promote and sell products natively across the social network.

As brand advertising on Twitter ramps up, Bigcommerce recognises that merchants are looking for new ways to maximise their social followings to generate sales.

“Consumer shopping behaviours are constantly evolving,” Bigcommerce CEO Brent Bellm said.

“As the leading cloud-based commerce platform for the mid-market, Bigcommerce stays on top of these trends and translates them into the features and functionality that matter to our merchants.”

In June this year co-founder Eddie Machaalani stepped aside as the company’s CEO, appointing Bellm as leader.

Bellm, former CEO of PayPal Europe, was hired to drive the company’s US expansion plans. You can read more about that here.

Founded in 2009, the company has received more than $100 million in funding from SoftBank Capital, American Express, Telstra Ventures, General Catalyst, Revolution Growth and FLOODGATE. It also now employs 350 people and has 95,000 clients with offices in San Francisco, Austin and Sydney.

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