Beyoncé just introduced her new athleisure line called Ivy Park.
The fashion line will be sold at Nordstrom and Topshop and includes leotards, sweatshirts, headbands, and leggings.
Apparently, Lululemon saw some similarities to its brand. It tweeted accusing Beyoncé of imitation.
“They do say imitation is the best form of flattery. Maybe Beyoncé is so Crazy In Love with our brand, she made her own,” the brand said in a now-deleted tweet.
Fans of the brand were quick to criticise the brand, threatening to stop shopping there entirely.
— Tyler (@TylerRenee17) April 1, 2016
Lululemon seemed to backtrack after the criticism, apologizing to Beyoncé’s fans. Later, the retailer deleted all of the tweets referring to the controversy.
lululemon implied Beyonce’s new clothing line looked like lululemon & now r forced to grovel like dogs in the street https://t.co/a7sxGH20qA
— Caity Weaver (@caityweaver) April 1, 2016
In Beyoncé’s defence, the two lines share few similarities.
Here’s the entire Ivy Park line:
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