- Beyoncé is only the fourth woman to wear the iconic Tiffany Yellow Diamond.
- The singer channeled Audrey Hepburn for the brand’s 2021 “About Love” campaign.
- Lady Gaga wore the diamond at the 2019 Oscars.
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The singer and her husband, Jay-Z, are starring in the brand’s 2021 campaign “About Love.” According to Vogue, the priceless 128.54-carat yellow diamond that Beyoncé has around her neck was placed on a long chain designed with over 100 carats of diamonds. It is also the first time the diamond is featured in an ad campaign.
To match the grandeur of the iconic diamond, Beyoncé also wore a 22-carat yellow diamond ring, a 15.02-carat emerald-cut diamond ring sourced from Botswana, and an 18-carat yellow and rose gold bracelet, according to People. The couple also posed in front of a never-before-seen Basquiat painting that was reimagined in the signature Tiffany Blue color.
“Beyoncé and Jay-Z are the epitome of the modern love story,” Alexandre Arnault, the executive vice president of product and communications at Tiffany & Co., said in a statement shared with Insider. “As a brand that has always stood for love, strength, and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
The last time the diamond was seen in public was at the 2019 Oscars when Lady Gaga wore it on the red carpet. She was the first celebrity to wear it after Audrey Hepburn, who wore the diamond in publicity photos for the 1961 film “Breakfast at Tiffany’s.”
As Insider previously reported, Charles Lewis Tiffany, the founder of Tiffany & Co., discovered the diamond in South Africa over 140 years ago. It was originally 287.42 carats before it was cut down into the diamond seen today.