é just gave consumers a first look at her new fitness clothing line, Ivy Park.
The pop superstar released a YouTube video showing off a multitude of looks that will be available.
She also posted a photo to Instagram to announce the brand’s launch, which, according to its website, will be on April 14.
Ivy Park will be sold at Topshop and Nordstrom. (For a full list of suppliers, click here.)
“I could not think of a better partner … I have always loved Topshop for its fashion credentials and forward,” Beyoncé said in Topshop’s release at the time. “Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
The YouTube video claims that the apparel will “[merge] fashion-led design with technical innovation,” the latter of which has become a requisite in the increasingly competitive sector. Many brands, including Abercrombie & Fitch and Dick’s Sporting Goods, have started selling athletic wear, perhaps in an effort to compete with mainstay Lululemon.
Fans have responded positively to the brand on Twitter, and some have even said it inspires them to exercise — which, arguably, is a hallmark trait of a successful athleisure line.
me: i’m too tired to do an abs workout after this cardio
me: *watches ivy park ad*
me: i think i’ll run a marathon and climb mt. everest
— allison (@whtvrallison) March 31, 2016
Watch the full preview video below: