Beyoncé Is Pepsi’s New $50 Million Brand Ambassador [THE BRIEF]

beyonce pepsi
Beyonce in a Pepsi promotional shoot.

Good morning, AdLand. Here’s what you need to know today:Already having starred in five of the brand’s ads, Beyoncé is now officially Pepsi’s brand ambassador. The multi-year campaign, which the NY Times estimated at $50 million, will not only include commercials, photo shoots, and sticking the singer’s face on Pepsi cans in March, but Pepsi will also serve as Beyoncé’s artistic sponsor. It will donate millions to fund her creative projects.

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