Beyoncé Debuts Latest Song In New H&M Ad

Beyonce bikini H&MBeyoncé debuts her latest song Standing on the Sun’ in new H&M ad.

H&M has chosen Beyoncé to front their latest Summer campaign full of bikinis and beach frocks.

In a 90-second video entitled “Beyonce as Mrs. Carter in H&M” directed by Jonas Akerlund, the singer whips her hair back as she sings her latest song “Standing on the Sun.”

H&M has described the campaign as “an epic fantasy, with glamour, drama and also a sense of humour.” 

B, for her part, has said “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind.”

“It was a beautiful shoot on a tropical island,” said Beyonce. “It felt more like making a video than a commercial.” Watch below:

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