To test out this theory, the researchers sent two groups of tech company employees an email about their 401(k)s.
The first group received a concise email stating how much they’d saved in their 401(k) and reminding them to take advantage of their company’s match.
The second group received the same email, but with short anchoring messages explaining how much of their company match they were eligible for, suggested savings goals and the maximum possible contribution rate.
Unsurprisingly, the second email’s cues incentivized its recipients to save more—up to 2.9 per cent of their income versus 1.4 per cent for those who received the first email, the researchers found.
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