9 different ways to cold email someone when you're trying to sell and make tons of money

Plenty of people find cold emails annoying, but it’s actually one of the most tried-and-true sales tactics for generating new leads.

In fact, Dmitry Dragilev, founder of an outreach consulting service JustReachOut.io, claims he was able to help a startup called Polar get acquired by Google by helping them master the art of cold emailing.

Dragilev recently put together a bunch of cold email templates and resources on his own blog.

We sorted through the list and narrowed it down to 9 of the most effective cold email templates that Dragilev says almost always guarantee a response — and perhaps a successful sales meeting.

1. The $3,000 contract email

Dmitry Dragilev

1) Clearly states he's familiar with the product and also a customer.

2) Establishes he knows his stuff by mentioning a big name customer.

3) Provides link to an actual example of his work.

4) Key point: Shows what the final product might look like, ensuring he'll at least get noticed.

5) Closes with a question, making it easy for the reader to respond to the email with an answer.

WHAT YOU CAN LEARN:

'Don't be afraid to give away tons of value. It means more work upfront, but you'll stand out in the inbox.'

Source: Bryan Harris

2. A sales meeting cold mail done right

Dmitry Dragilev

1) Clearly identifies the sender, his current role, and what he's trying to sell.

2) Pro tip: if you don't know who to send an email to, just ask!

3) Clearly lists the exact time and date, while mentioning the length of the call.

WHAT YOU CAN LEARN:

'Identify yourself clearly upfront, verify whether you're talking to the right person, and clearly mention how much of their time you want (and when do you want it).'

Source: Close.io

3. The 'best cold email pitch' HubSpot ever received

Hubspot

1) By referring to HubSpot's blog post, he shows he's not just a random spammer.

2) Mentions a competitor's name to catch the reader's attention.

3) Offers an actual demo video to give an idea of what the final product would look like.

WHAT YOU CAN LEARN:

'Personalise your emails beyond the 'Hi (FirstName).' Mention something the receiver might have done recently (check their blog or Twitter) to grab attention right in the first sentence.'

Source: HubSpot

4. The cold email that won meetings at LinkedIn and Twitter

oribi.io

1) A nice, succinct introduction.

2) She knows that the company runs Scala, so instead of sending them to the homepage, she linked to Takipi's Scala-focused landing page.

3) Shows that she's done her homework.

WHAT YOU CAN LEARN:

'Craft an email for just one person. Don't tell them about everything your company does. Instead, personalise your email for one person alone and create an email that solves his/her specific problems.'

Source: oribi.io

5. A cold email to kickstart a business relationship

HubSpot

1) A clear, simple introduction, using established companies to describe what you do.

2) Explains the business focusing on the benefits, not the features.

3) Closes by asking for just 15 minutes of the recipient's time, which is reassuring to busy people.

WHAT YOU CAN LEARN:

'Focus on benefits instead of features. This applies to everything from landing pages and sales letters to emails.'

Source: HubSpot

6. A cold email that landed a $15,000 consulting project

Messworks.com

1) Messwerks targeted growing companies that need help with UX and design work, so this opening line works like a charm.

2) A brief overview of what Messwerks can do -- increase sales (super nice), engagements (who wouldn't want that?), and conversions (every startup's dream).

WHAT YOU CAN LEARN:

'Choose your targets wisely. You can do a lot with a simple email if you target just the right group of people with it. Don't skimp on the homework and research your ideal customer thoroughly before you even send an email.'

Source: Clientflow.io

7. A cold email to schedule a sales call

Pipedrive

1) It asks for just 10 minutes. And what company wouldn't want 100 more great customers?

2) Name drops a close competitor or industry leader, and shows the results they got from this idea.

3) A very simple 3-line email, but if someone promised to get you 100 more customers and asked for just 10 minutes of your time, wouldn't you be interested too?

WHAT YOU CAN LEARN:

'Tell prospects exactly what kind of results they can expect. Then tell them how long you'll take to achieve it.'

Source: Pipedrive

8. A cold email that won over the founder of Branchout

Kopywritingkourse

1) Love it or hate it, you can't ignore that first line (reminder for marketers: what doesn't stand out gets forgotten).

2) A quick intro to what the email is all about, all bundled up inside 1 sentence.

3) He doesn't write a 500 word explanation, but links to a page that tells Rick more about the conference.

4) Provides quick summary of he's trying to say

WHAT YOU CAN LEARN:

'Have fun. And mirror the image of your brand in your language. If you're branding yourself as a fun, youthful alternative to stuffy conventional conferences, don't use the same stuffy, conventional language in your emails.'

Source: kopywritingkourse

9. A cold email with a presentation

Life-long learner

1) Jump right into the issue without an intro. This works when you already know the recipient. It also quickly grabs the attention.

2) Instead of writing a long email, this one just sends a visual presentation that shows what's wrong.

3) He gives value by offering to take care of this for Dan. This could turn into a paid contract, or even a fruitful relationship in the long-term.

WHAT YOU CAN LEARN:

'Show, don't just tell. Instead of writing a 500 word long email of your ideas, just create a video or presentation that shows your ideas in action.'

Source: Life-long learner

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