Fifty years ago, capitalism in the West was based on manufacturing that provided well-paid, lifelong jobs and close to full employment. By the 1970s and 1980s that system was carrying a layer of credit and debt that made it more lucrative for banks to extract profits from deals and transactions than provide financing for the creation of actual products.
And then, in the 1990s, the burgeoning tech industry made physical products even less relevant — and even more lucrative for investors and speculators.
These 10 classic business books tell the story of how capitalism changed from a system that made things into a trading desk for bonds, credit derivatives, and leverage … and created modern inequality along the way.
We’ve arranged the books chronologically. If you read them in this order you’ll see how one segues into the next, and how dramatically capitalism has changed in the last 50 years.
RANK AND FILE (1973): The brutal, forgotten history of ordinary people who faced down death threats to get decent pay and safety standards at work.
'Rank and File' is an oral history of the lives of a dozen workers' rights activists during the six decades to the end of the 1960s, a period in which Americans went from being little more than slaves to some of the best-paid employees on the planet.
Pursuing the American Dream in the mines, steel works, and meat yards of pre- and post-war America sometimes meant risking your life, as authors Alice and Staughton Lynd recount in this often overlooked book.
Jock Yablonksi, for instance, was shot to death in his Clarksville, Pennsylvania, home, along with his wife and daughter, on New Year's Eve, 1967. Their bodies were discovered six days later. They were murdered because Yablonski stood in a union election against the president of the United Mine Workers, whom Yablonski believed was more concerned with interests of mine owners than that of miners.
It's gruelling stuff -- but required reading if you want to know what 'blue collar' really meant in the days when work was done in factories rather than offices.
BARBARIANS AT THE GATE (1989): An epic thriller about '80s excess, a time when debt financing replaced manufacturing as capitalism's main focus.
'Barbarians' is regarded by many as the greatest business book ever written. In 1988, the flamboyant CEO of RJR Nabisco, F. Ross Johnson, decided he could buy his company outright, take it private, and then sell it again later at a profit. The deal would use a 'leveraged buyout' -- a transaction that would let Johnson use junk bonds (risky corporate debt) to pay for the deal. He offered $US17 billion, or $US75 a share, for a stock that had been trading at $US55.
The flaw in Johnson's plan was immediately obvious to Wall Street: Once the board agreed to consider the deal it was required to consider competing bids too -- and they flooded in. Anarchy ensued. Bryan Burrough and John Helyar had sources inside every office, enabling them to eavesdrop on every conversation, every plot, every betrayal.
Ultimately, the LBO specialist firm Kohlberg, Kravis, Roberts triumphed in a frenzied auction, with a $US25 billion ($US109 per share) offer -- the largest corporate takeover in history.
KKR then stripped the company of its assets as it struggled to pay the debt that financed the deal, turning a once-great consumer product empire into a husk of its former self.
THE NEW NEW THING (1999): The *ne plus ultra* tale of dot-com bubble excess, set aboard the yacht of a Silicon Valley millionaire who may not know exactly what he is doing.
Jim Clark was the founder of Silicon Graphics Inc. and Netscape. He is perhaps better remembered for the latter, which spawned the Firefox web browser we know today. But SGI was his real triumph: Clark realised early on that colourful, 3D animated graphics would be the future of computing and that he needed to sell them to the entertainment and gaming industries. At the time, the thinking in Silicon Valley was that graphics were for kids and the real action was in lines of typed code.
As the action in the book opens, Clark is already a billionaire and has ploughed his money into a new venture: the world's biggest single-masted yacht, the Hyperion. Clark believes he can sail the boat across the Atlantic entirely from his desktop computer.
Needless to say, the journey is terrifying, and it functions as the narrative of Lewis's account of the revenue-free madness that gripped the tech world in the late 1990s.
WHEN GENIUS FAILED (2000): Roger Lowenstein's awesomely sourced account of the rise and fall of Long-Term Capital Management, a hedge fund that placed disastrous leveraged bets on the bond markets.
'Barbarians' might get all the headlines, but for hardcore business book geeks 'Genius' wears the crown.
Admittedly, 'leveraged bets on interest rates spreads in the bond market' doesn't sound like it might be a thrill ride. But Lowenstein patiently explains how LTCM unknowingly began playing dice with the devil. Two of the firm's principals were Nobel-winning economists. And yet no one aboard fully grasped the risks they were taking.
Ultimately, in 1998, the New York Fed was forced to host a meeting of major Wall Street banks that led to a $US3.6 billion bailout of LTCM. The alternative was the potential collapse of global capital markets.
For that reason, 'Genius' remains prescient. Everything in it predicts what happens next. It's required reading for anyone who wants to understand the great financial crisis of 2008.
In the late 1990s, author Barbara Ehrenreich tried an experiment: She would leave her comfortable life as a writer and academic and attempt to live entirely on low or minimum wage jobs as a waitress, chambermaid, cleaner and nursing-home help in several different US states, for six or seven dollars an hour.
She describes a grey, anonymous existence punctuated by urine tests, hardscrabble apartments miles from the job market, homes where multiple people share single rooms, exhausting work, and no medical care. At one point she runs out of money and realises she will have no food for an entire weekend. She survives when a charity gives her a food voucher worth $US7.02. It's a rare, detailed look at the real lives of the modern poor.
The book is a heartbreaking contrast to 'Rank and File,' in that it shows what happens when a nation abandons manufacturing and the high-paid union jobs in favour of a low-wage service economy.
THE BIG SHORT (2010): The scale of the 2008 financial crisis was unseen since the depression of 1929. Only a handful of people saw it coming ...
Easily Michael Lewis's best book. It describes how the US real estate market ballooned, harmlessly at first, and then with increasing intensity. Mortgages were bundled into bond-like asset-backed securities. And then those assets were used as the basis of credit-default swaps, which were in turn leveraged throughout the global capital markets.
The entire system was based on the assumption that property prices would never go down, and people would never stop paying their mortgages. Lewis takes the point of view of four oddballs who realise months before everybody else that it's a house of cards. They only have one problem: They can't convince anyone else that it's all about to come crashing down.
The book gives personality and drama to the arcana of debt finance and interest rates. It is impossible to understand modern economics without this book.
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