Many popular brands completely revamped their logos this year.
We went through graphic design collective UnderConsiderations’ Brand New blog to see which brands decided to reinvent themselves and chose our favourite redesigns. All opinions are our own.
Pizza Hut decided to get hip this year, down to making employee uniforms fitted T-shirts and flannels. Its new circular logo evokes a splash of tomato sauce in pizza dough and works well with the overall rebrand.
If you grew up wearing Reebok Pumps, you may be furious to see the classic Reebok logo go -- but don't worry, it lives on in the retro Reebok Classics brand. For its main brand, Reebok has stopped trying to play catch-up to Nike in professional sports and decided to focus on ordinary people dedicated to fitness, especially in the CrossFit community. The new logo isn't the most original design, but it's clean and looks good on the new workout gear.
Fast food Chinese chain Panda Express made just a few subtle changes to its logo, but they work very well together. Changing 'Gourmet Chinese Food' to 'Chinese Kitchen' gets rid of unnecessary clutter (and 'gourmet' wasn't fooling anyone), and the softer red and rounder panda are more inviting.
Codecademy boasts over 24 million users who have gone through over 100 million of the site's free coding exercises. For such a popular site, it had a very generic logo. The new one not only looks professional, the word 'code' is now instantly recognisable within its own box, and the underlined 'c' references a coder's cursor.
Southwest Airlines celebrated a significant expansion in 2014 with a complete rebranding. It ditched the goofy aeroplane image and boldly went with a heart icon that looks like nothing else in the airline industry. The colour scheme also looks great on the airline's planes.
The World Cup Final between Germany and Argentina attracted 26 million viewers in the US, making it the most-watched soccer game in American history; there is now no doubt that soccer has arrived in the US. So it's only fitting that the US have a bold logo for its professional league, the MLS.
The new look, which will premiere on the field next year, brings to mind European soccer crests and looks beautiful adapted into each of the league's team colours in jerseys. It's an exciting redesign and our favourite of the year.
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