Commercials aren’t just a means to promote a brand or product — they’re an art form.
While many ads don’t embrace the creative potential of the medium, every year a few shine through to achieve stardom at the annual Cannes Lions International Festival of Creativity.
Here are all of this year’s Grand Prix and Gold winners in the Film Lions category — Nike’s “Write the Future” spot won the most prestigious award in the group.
We’ve highlighted the brand and the country where its advertising agency is based.
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