What Best Buy Needs To Do To Stop Customers Buying Everything From Amazon [THE BRIEF]

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The social analytics company Crimson Hexagon found that Best Buy’s holiday campaign touting its in-store experience resonated with consumers but might not have done enough to convince them to actually make purchases at the big-box tech retailer instead of on Amazon. Crimson Hexagon said that consumers liked the ads, which featured stars like LL Cool J and Jason Schwartzman, but the company could increase sales by making its shopping experience more interactive. Here’s one of the Best Buy holiday ads in question, featuring Arrested Development star Will Arnett:

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