Best Buy is having problems. The “showrooming” threat is ever-present, internet competition continues to heat up and it still doesn’t have a long-term CEO.Its latest attempt to turn things around involves test stores in Minnesota and Texas. The stores look a lot like Apple’s sleek retail shops, reports Ann Zimmerman at the Wall Street Journal.
Interim CEO Mike Mikan referred to the prototypes as “Best Buy 2.0,” and said that they’re just the beginning of a “catch-up” move.
Here’s what’s different about the test format, according to the WSJ:
- The “Solution Central” help desk is surrounded by chairs, manned by the Geek Squad and looks quite a bit like Apple’s famed Genius Bar.
- Customers can pay for items at many locations around the store (again, like an Apple Store), instead of one big checkout line.
- Instead of cluttering the store and having them roam around looking for what they want, the Best Buy concept is a lot sleeker. Plus, it’s putting many current workers through an intensive training course, and providing incentives for good customer satisfaction scores.
- It’s about 20 per cent smaller than the old Best Buy big box stores.
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