Nearly every major brand is on Twitter.
With thousands of major brands on the social network, it can be difficult to drown out the noise and figure out who to follow.
We chose some of the best brands to follow on Twitter.
Some are useful because they offer deals and customer service. Others are just plain entertaining.
Why it's worth following: Delta Assist has a team of more than a dozen employees responding to customers via Twitter. If you have a question about a delay, cancellation or a lost bag this beats waiting in a customer service line.
My apologies for the wait. Please follow and DM your confirmation number. I will be happy to check alternate flights for you.
-- Delta Assist (@DeltaAssist) June 29, 2013
Why it's worth following: Victoria's Secret tweets news related to the brand, holds question and answer sessions with them via Twitter and notifies followers of deals and Angel Card perks.
Why it's worth following:The company frequently tweets to promote new products and let followers know about upcoming events like the McDonald's Monopoly game. McDonald's also gives away prizes to encourage followers interaction.
Why it's worth following:Taco Bell has a very active group of followers, including celebrities, who tweet about the fast food chain and its sponsored events.
Why it's worth following:Like many brands, Warby Parker entices followers to interact with it on Twitter through contests. But instead of discounts and deals, a winning photo posted on Twitter could end up in the eyeglass company's catalogue.
Why it's worth following:Any jeans lover should follow the iconic brand on Twitter. The company frequently tweets about sales and shares photos and videos of its apparel.
Why it's worth following:Engaging Arby's on Twitter can get you coupons and keep you in the know when it comes to new menu items -- especially their milkshakes.
Why it's worth following:The company Twitter account provides style ideas via Instagram or links to its site. It also replies frequently to customers and has customer service information listed.
Why it's worth following:Oreo has one of the most creative and timely Twitter accounts of any major brand. It also tweets about promotional giveaways.
Why it's worth following:The company's Twitter feed is a good place to check out items promoted by the site and read short reviews from buyers with pictures and videos. It also is a place to contact Etsy for customer service.
Why it's worth following:The Twitter account promotes menu items and Wendy's-related news but also retweets affiliated accounts.
Why it's worth following: The company frequently replies to tweets -- both good and bad -- and uses Twitter to promote contests.
Why it's worth following: The home furnishing store has one of the more well-rounded Twitter accounts of major brands. It offers tips for college move-in day, links to design bloggers, sale notifications and customer service.
Why it's worth following: Whole Foods Market offers gift cards to followers that participate in surveys and cooking/meal tips.
Why it's worth following:Kate Spade tweets about campaigns, what's happening at its New York City office and links to articles and blogs.
Why it's worth following: Applebee's tweets about menu items and specials, like its 2 for $US20 deal, but the best part about the Twitter may be its affiliation with 'Lunch Decoy' blow-up dolls.
Why it's worth following: The winery has a meager number of followers relative to the power of the brand, but it frequently interacts with them and tweets news about the business.
Why it's worth following: Free People tweets about items, styles and gives sneak peeks at upcoming catalogues. It also tweets beauty tips.
Why it's worth following: Express frequently has sales, and its Twitter feed will help fans of the brand stay in the know.
Why it's worth following: Starbucks keeps followers up to date on company news, like the expanding availability of its Reserve Blends, and tweets cool photos.
Why it's worth following: Charmin is an example of a brand tweeting timely, relatable comments in addition to things directly related to the brand.
Why it's worth following:The brand's Twitter feed has just the right amount of the silliness and jives well with its popular television campaign.
If you're the worst at something, wash with great-smelling Old Spice bar soap, then quit that thing forever.
-- Old Spice (@OldSpice) August 23, 2013
Why it's worth following: American Express has some good offers via Twitter and keeps followers up on company news, like events it sponsors.
Why it's worth following: The JetBlue Twitter account let's followers know about various offers, including chances to win flights and concert tickets, and company news.
Why it's worth following:Whether it's company news, customer service questions, style ideas or a job hunt, Target has it covered.
Why it's worth following: Disney inspires followers with quotes from its movies and occasional news. Disney Memories is a Twitter feed where fans can share their memories at the parks. Look at this little prince.
Why it's worth following: Sears customer service Twitter account is especially active, and the retailer's other accounts share sale news and style ideas.
Why it's worth following:DSW reminds followers of special offers and deals every day on Twitter. Every shoe lover should keep up with them.
Why it's worth following: The company site claims Anne Murray, the founder's wife, would have been '...right at home on Facebook and Twitter. She knew how to talk with customers in real time.' And Clorox does. The company tweets are fun and interactive.
Why it's worth following: Followers get a good mix of snack and recipe ideas along with snapshots of Kraft's humorous ads.
Why it's worth following: Nordstrom and its discount sibling Norstrom Rack tweet offers and style ideas.
Why it's worth following: Along with recipes of the day, Pillsbury tweets ideas for food and mouth-watering photos.
Why it's worth following:The brand gives followers a mix of offers, news and information about new arrivals.
Why it's worth following: American Airlines tweets travel ideas and some great deals on flights.
Why it's worth following: The computer technology company tweets tons of competitive deals on a daily basis.
Why it's worth following: The retailer tweets articles about its designers and pictures from its Instagram. And Sarah from J. Crew helps shoppers resolve style woes at the @jcrew_help handle.
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