A lot of agencies have mediocre websites. Some are so complicated it makes them difficult to use. Most of them are just boring. Well-designed, with the right content … but boring.We combed through more than 50 sites and identified the 11 stupidest mistakes that agencies make when promoting themselves online yesterday, so now it’s time to recognise those that are getting it right.
Each of the 13 sites was chosen for a different reason, but they share these characteristics:
- Clearly communicates the voice and brand of the agency.
- Great visuals.
- Impressive graphics/animation that does not interfere with using the site.
- The navigation is easy to use.
Most importantly, all of these websites are really memorable.
Red Interactive Agency's site allows users to create Victorian avatars that they can chat with other people on the site.
Mortar is also creative when it comes to publicizing itself. It threatened to fire poor intern Jonny unless it got 500 new Twitter followers. Fortunately, Jonny was saved in a mere six days. See his thank you video here.
Matejczyk/Hofherr's site has great visuals and a simple design, which really lets the voice of the agency sing.
JWT launched this Pinterest-like site in June 2010. The page is never-ending, so it has filters and a search function.
There is no nakedness on Naked's site. Instead, it created a doll house where each room has different information about the agency.
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